I think there was. Between the second and third day, I felt that there was a good amount of foot traffic. Customers were coming in to ask questions, and we could really sense their fondness for our products. We were also able to make good use of the company’s provided works to promote effectively. At that moment, I felt that the purpose of participating in the exhibition was truly being achieved.
Observations at the Exhibition
Q:What did you see at the venue that made you feel the industry is changing rapidly?
I did feel that the industry is changing quickly. I had visited the Canton Fair before, where there were many ceramic and fabric-related products on display. However, at this exhibition in Hong Kong—although the nature of the event is different—you could clearly sense that these types of products have decreased significantly.
Buyer Interaction and Market Demand
Q:Which types of products did buyers inquire about the most?
Based on this exhibition, I think the most frequently asked-about product was the Shaker Tag. In addition, interactive expression stickers and stickers with DIY features were also products that customers asked about quite often.
Q:What factors did they care about the most—price, design, material, functionality, or sustainability?
While asking about these products, customers mostly focused on the unit price, how the product is used, and where it can be applied. As for material and sustainability, these aspects were almost never specifically asked about. Overall, customers seemed to care more about the product’s creativity, fun factor, and handmade feel. Especially with the interactive stickers, I could clearly sense their surprise and interest.
Q:Which type of display or explanation method attracted buyers the most?
I believe the strong interest in the Shaker Tag and interactive stickers was closely related to the many physical samples we displayed at the booth. Because customers could immediately see, touch, and understand how the products are used, it made our explanations easier and enhanced their sense of the product’s practicality. This naturally increased the chances of being asked questions and having deeper discussions.
Q:Was there any phenomenon that made you feel the market direction is shifting?
From observing market signals, I noticed that although European buyers did come to inquire, we did not further ask or learn about sustainability-related topics such as materials or certifications like EUDR or FSC. This made me realize that these issues may have become relatively commonplace, or that under the current market conditions, they are no longer the most urgent priorities for customers.
Thank you to Nicole for sharing her firsthand insights from the show. This year’s Hong Kong Mega Show highlighted how buyer interests and product trends continue to evolve, especially toward interactive and creative items. We’re excited to carry these observations forward as we develop products that bring even more fun, innovation, and inspiration to global audiences.
